We’ve had a busy start to the Summer here at YMC and last weekend was no exception. YMC kicked off LCM’s three day event at one of the biggest and most respected library’s in the world, the British Library. Early Sunday morning the world famous building was not only occupied by it’s 150 million sources of information but YMC’s fresh SS15 collection ready to be proudly presented by our designer Fraser Moss.
The Natasha Khan x YMC take over is in full swing and the collection is now fully available in-store and online. We had a great night to launch the collection with YMC’s head designer Fraser Moss and Natasha herself supplying the evenings music.
The collections are also featured in
both YMC stores windows this week.
We’re extremely excited to announce that Natasha Khan has come together with YMC to design a limited edition collection.
Being huge fans of each others work for years it made perfect sense for us to work with singer-songwriter Natasha Khan of Bat for Lashes, on an exclusive SS14 capsule collection. This is the first time that we’ve collaborated with a singer and for Natasha to design for a fashion house and we couldn’t be more excited with the result. The collaboration collection is a range of contemporary sportswear and accessories including printed t-shirts, caps and trainers and will be available in YMC stores and online.
Natasha on her inspiration for the collection – ‘It all came from a very light, playful place – starting with my romantic cut outs of a couple loving and living in the mountains, by palm trees, by the sea… I enjoyed the whimsical process of creating illustrations with the cut out method, sitting at a table listening to music, letting my drawings and cuts lead the way. Then choosing the colours from photographs I had taken of sunsets on my touring travels.’
This is all brought together with a self directed short video, produced by Neil Krug and a soundtrack made with Beck in California. Not only was the short produced by Krug but he also shot all the images for the collection, echoing the ‘trashy, playful, US motel aesthetic’ to accompany her inspiration of this sunset cut out lovers dream.
See the video now over on NOWNESS
We’ve once again come together with Clarks Originals to fuse the classic with the contemporary giving the ladies Clarks boot a touch of summer.
After a fantastic SS13 men’s collaboration with Clarks Originals we didn’t delay at the opportunity to work closely together again to bring out a stunning new limited edition women’s boot inspired by the Beat Generation of the 40’s and 50’s along side the hippie movement of the 1960’s.
We worked closely with the Clarks Originals designers to bring the passion for hand crafted art and clothes, as seen in the 60’s, to the Tyler Create style with this floral design. Much like the Sheridan pattern popular back then, this beautiful design uses a tooling effect on the leather. This is all brought together with a moccasin inspired binding around the midsole and signature crepe sole.
YMC Store’s also stock ‘Clarks in Jamaica‘ hardback
In an ode to one of Jamaica’s best loved brands, Clarks in Jamaica is the latest book by DJ and designer Al Fingers, providing a colourful take on Clarks’ celebrated status on the island, where for decades they have ruled as the “champion shoes”.
We’re pretty happy here at YMC to hear the suns going to be making a lengthy appearance over the next few days. To celebrate we’re offering 20% off all YMC eyewear this weekend in stores only.
Our YMC eyewear range is in collaboration with Brian ‘Bonafide’ Mc Ginn, a once timber worker of stringed instruments turned London bespoke eyewear maker. Crafting frames for the likes of Elvis Costello, Michelle Pfeiffer and Helena Bonham Carter to name a few. Our frames are handmade in Oyonnax, France from vintage acetate dating back to the 70′s and 80′s. We have a wide range in both stores and all styles are limited edition.
See YMC’s Meg showing off her’s in yesterday’s sun on our Instagram
Enjoy your weekend!