• SUMMER ’16 WOMENS

    Free-spirited but functional, our SUMMER 16 womenswear collection includes reworked past season favourites alongside new silhouettes. Shirting forms a key part, with lightweight cotton poplin used for collarless shirts, and matching striped separates in the form of linen-cotton shirts and trousers. Beaded bracelets and embroidered dresses channel a relaxed aesthetic in a palette of bright jewel tones. This is complimented with recurring styles in natural tones, including the ever-popular Japanese Denim Jeans and essential Solovair Desert Boots.

    View and shop the looks here.


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  • YMC SUMMER PRINTS

    Drawing from eclectic influences, SS16 key prints are featured on classic YMC silhouettes. Brightly patterning cotton poplin is inspired by Japanese kimono fabrics of the 1940’s, and is used for mens’ short-sleeved shirts and dresses for women. Bold Hawaiian seascapes are a key summer print for women, with dresses and playsuits constructed from lightweight summery cotton.

    You can shop the key prints here.


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  • ENDLESS SUMMER

    For our Spring 16 campaign, we’ve highlighted some key pieces inspired by 1960’s Californian surf culture. Wide leg chambray trousers and lightweight shirts give a nod to ‘The Endless Summer’, the decade’s iconic surf movie, with bright prints also featuring. YMC favourites, like our Japanese Ecru Denims and classic Furies Shirt, return in lightweight fabrics for summer.

    You can view and shop all the looks here.


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  • YMC PUNK SANDAL

    A YMC favourite is back, our signature Punk Sandal returns for Spring Summer ’16 in tan, black and white.

    The original inspiration for the Punk Sandal came from the early punks of 1976, who wore jelly sandals purchased from the cult London store Acme Attractions. Managed by the legendary Don Letts, Acme Attractions developed into a place where music and youth culture became as important as the merchandise on sale.

    Taking this as a starting point, we fashioned a modern, wearable take on the sandal. Over the past few seasons, its grown in popularity, earning its reputation as a true YMC staple.

    For our SS16 incarnation of the Punk Sandal, we’ve replaced the classic leather sole of previous seasons with a sporty, durable rubber base. Keeping the classic T-bar leather upper, the sandals are fully lined and finished with a velcro strap. They’re available for both men and women – shop here.


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  • THE BRITISH LIBRARY X YMC

    In celebration of the 150th anniversary of the publication of Alice’s Adventures in Wonderland, we’ve teamed up with the British Library for a capsule collection.

    Featuring unisex slogan t-shirts and printed cotton dresses, the collection is largely inspired by Lewis Carroll’s first manuscript of the classic tale, initially titled ‘Alice’s Adventure’s Under Ground’. For our collaboration, we’ve developed a collection of prints using the manuscript’s original hand-drawn illustrations, now hosted in the British Library’s archives. You can also purchase the British Library’s hardcover reissue of the manuscript.

    Crafted from 100% cotton in honour of a true British literary icon, you can shop the collection here.


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