• YMC x SPERRY


    Unknown-1


    Our AW15 collaboration with Sperry, coinciding with the brand’s 80th birthday, is now
    available. The iconic brand have a rich heritage, manufacturing fine footwear since 1935.
    Paul Sperry, the company’s founder, was a sailor and inventor, responsible for creating
    the world’s first boat shoe. Although originally designed as a purely functional sailing shoe,
    Sperry gained a cult following and have continued to build on their reputation for
    hard-wearing, functional style.

    We’ve worked with Sperry to create two new unisex styles inspired by their classic
    non-slip shoes – the Cloud CVO and the Cloud CVO Chukka Boot. Combining a soft
    suede upper with Sperry’s signature rubber sole and green undersole, each style comes in
    black, tan and off-white. 

    You can read Selectism’s feature on the YMC x Sperry collaboration here.

    Shop mens | Shop womens



    01 IMG_2875 IMG_2881 IMG_2883 IMG_2886 IMG_2891 IMG_2893IMG_2896


  • Pica-Post


    We’re welcoming the return of one of our favourite publications, Pica-Post, to our stores.
    Published by our friends at Oi-Polloi, Pica-Post is a twice-yearly collection of wonderful
    content; including photography, illustrations, interviews and stories. ‘Odds, Sods n’ Fishing
    Rods’ is the ninth installment of the zine, and it’s beautifully risograph-printed – with the
    exception of Alex Hulsey’s photography feature, ‘Fishing for Sole’. Their feature on
    selvedge denim, illustrated by Dave Bailey, is a favourite of ours.

    Pica-Post is free – you can pick a copy up at our stores.


    IMG_1985 IMG_1987 IMG_1989 IMG_1990 IMG_1992


  • Space Magazine


    Our Hanbury St and Poland St stores are now stocking Space Magazine, a biannual
    culture and interiors publication. The magazine adopts a unique approach to this subject
    matter – combining striking photography and design with insightful interviews and articles.
    The second issue is loosely themed around the idea of artists’ studios, exploring the
    workspaces of the founders’ friends and collaborators. Fashion editor Alister Mackie and
    Danish artist Tal R are amongst those featured – make sure to have a flick through and
    pick up a copy next time you’re in-store.

    IMG_1973 IMG_1974 IMG_1976 IMG_1979 IMG_1980 IMG_1982 IMG_1983 IMG_1984


  • Guest post_Hugo


    albumstiled


    We’re always keeping our eyes and ears open for new and old sounds at YMC. This week,
    we’ve invited our good friend Hugo from down under to put together a playlist inspired by
    our Pre-AW15 collection. Here’s what he had to say:

    ‘How’s it hanging everyone? As you may or may not have noticed (living under a rock
    much?) we’ve been showing off our awesome new pre-AW15 collection, featuring classic
    YMC pieces revisited in cool fluoro tones. I’m not sure about you, but when I look at them
    I get a super retro feel, like a throwback to the 80s – reminiscent of the soundtrack from
    the movie Drive, and the video game Hotline Miami. I’ve put together a mix tape of sorts,
    channelling the spirit of the fresh gear. It includes a few well-known artists, such as
    Kavinsky and College (they had some of the most radical songs in Drive) and a few lesser-
    known artists such as Timecop 1983 and Lazerhawk. Just a few new wave inspired songs
    to help you mellow out and explore the stars. These righteous beats are high on the synth
    and low on the vocals, so try not to get lost in space for too long.’






  • YMC SALE PICKS

    We’ve made further price reductions on all sale items this week, and to celebrate we’ve
    chosen a few of our favourite pieces that are still available. We’ve highlighted this season’s
    stand-out prints for men and women below, paired with some staple YMC pieces in
    classic navy and crisp white. Everything featured is available in our sale, at up to 60% off.


    Mens

    Astro Star Shirt in Chambray

    Surf Short in Navy

    Leather Low Side Trainer in White


    MENS-SALE-PICKS WEEK3




    Womens

    Drop Discharge Print Dress in Indigo

    Work Jacket in Navy

    Perforated Work Shoes in White

     

    WOMENS-SALE-PICKS WEEK3