Le Poolwear, our bold new collaboration with Stella Artois Cidre, has arrived online and
in-store – just in time for summer. The collection is comprised of a range of suits, in three
unique prints inspired by the fruits and flavours of Stella Artois’ Cidre. The jackets and
shorts are all carefully constructed from an Italian technical swimwear fabric – they’re fully
water resistant, perfect for poolside wear.
In crafting the suits, we’ve combined our classic tailoring with considered details for
practicality. Choose between Elderflower, Peach or the vibrant ‘Cidre Family’ print – all
designed in-house at YMC.
You can watch YMC founders, Jimmy Collins and Fraser Moss, discussing the
origins of the Cidre project below: