We’re pleased to announce that illustrator, Alessandra Genualdo, is the winner of our
#YMCgavetome competition. She produced this impressive illustration of some of her
favourite AW14 YMC pieces. Which include the pink cocoon coat, navy cropped cable knit
and the Solovair patent tassel loafer.
Alessandra is an illustrator living and working in London and we love her work. It’s all
beautifully displayed on her website
Shop the pink cocoon coat here
Shop the navy cropped cable knit here
Afraid the Solovair patent loafer is sold out! Keep a close eye on SS15 coming soon…
Founded by two brothers in Birmingham in 1887, Brady Bags began making leather gun
cases before expanding their range over the years to include a variety of the finest leather
goods. Today, the Brady name is world-renowned for their use of high-quality, durable
materials and their traditional craftsmanship.
Manufactured in Walsall, each Brady bag is made by hand – their ‘no short cuts’ ethos
means that production involves seven different processes, which take years to learn.
Proudly traditional, they still produce styles from the 30’s and 40’s using the original
We have come together to merge our contemporary design with Brady’s durable traditional rucksacks and tote bags.
Incorporating Harris Tweed, brass fittings and English bridle leather, they are classic and
practical in shape and produced at the highest quality.
Shop the YMC x Brady collaboration
Time is running out to get those christmas gifts but we wanted to ease the strain a bit for
you here at YMC. We’re offering free shipping worldwide until Thursday. So, get shopping!
Not long to go…
Shop YMC for him and for her
The makers of some of our cosiest knits, Harley of Scotland, have been
combining traditional methods with high-quality materials for over 80 years. Their
founder, Peter Harley Buchan, drew from his experiences amongst fishermen on
the Scottish Isles and was inspired to establish a company that are marked out
by a time-honoured ethos and an emphasis on sourcing the softest and finest-
While remaining respectful of this heritage, Harley of Scotland have continued to
build on their craft by introducing modern processes and technology, and
training a highly skilled and dedicated team. Their attention to detail and
dedication to producing ‘the softest, warmest and most beautifully natural
woollens’ is evident in the quality and feel of our brushed wool and cashmere
Shop YMC knitwear for him and for her
It’s almost Christmas, and to get us all into the festive sprit we’re running a competition – we’ve a gift card for £500 and a lovely selection of YMC Scottish knitted accessories to give away! Details of the three prizes up for grabs and how to enter below:
#YMCgavetome Competition: WIN #YMC Gifts from our online store.
Prize #1: 1 x £500 Gift Voucher
Prize #2 & #3: 1 x YMC Hat, Gloves and Scarf (for either men or women)
How to enter:
1. Follow @ymclondon on instagram
2. Regram a photo of your favourite YMC piece from our AW14 collection – from now until 12.12.14
3. Use the hashtags #YMCgavetome & #YMC
To be able to enter you need to have an open profile on Instagram. Competition closes at midnight, 12.12.14. Good Luck!!
Winners will be announced 13.12.14. Gift card may only be used on YMC’s own, non sale product.