• YMC E-commerce Assistant role

    YMC E-commerce Assistant

    The Job:

    An exciting opportunity to join a small but well-established, fast growing and highly respected fashion label. Based in East London, you will be supporting the E-commerce manager, helping to administrate and grow the online side of the business. Day-to-day, your role will predominantly focus on processing and administration of online orders, organising stock, managing and resolving customer needs and generally ensuring that the business meets customer service expectations. You’ll also work closely with other departments in the business to ensure a seamless customer experience, helping with planning website content and marketing strategies.


    YMC (You Must Create) has spent nearly 20 years developing and evolving their unique signature look. Founded in London in 1995 by Fraser Moss and Jimmy Collins, YMC creates modern, functional clothing, which eschew trends in favour of understated, wearable style.

    YMC’s philosophy is inspired by industrial design hero Raymond Loewy’s reply, when asked how he saw the future of design: “You must create your own style.”  This call to arms is the driving force behind the brands identity, which brings fresh inspiration to menswear and adds a subtle dose of femininity to their typically androgynous womenswear.

    The ethos of taking a traditional item & reworking it to create something modern gives a timeless quality to the clothes meaning they will last for seasons ahead. With a strong, directional approach, which resonates with like minds, YMC has quietly evolved into a highly significant British label.


    • Fulfillment and distribution of daily web orders and returns
    • Generating weekly sales and shipment reports
    • Implementing a high level of customer service
    • Managing online stock levels
    • Uploading product information and imagery on a seasonal basis
    • Assisting on planning and execution of E-commerce web shoot
    • Working with the E-commerce and Marketing managers to execute campaigns on YMC social channels
    • Assisting E-commerce manager on all seasonal website changeovers

    Experience & Requirements:

    • Above all, a high level of organisation
    • Experience within a retail sales environment (ideally key holder or assisting of management role)
    • The ability to drive the highest standards in all aspects of retail operations
    • Strong administration skills and strong communicator
    • Flexibility to suit the requirements of the business
    • Exemplary customer service skills
    • Comfortable working in a small team environment
    • Familiar with Photoshop
    • An interest in digital marketing and social media
    • Knowledge of WordPress / WooCommerce would be an advantage

    To apply for this position, please email alex[at]youmustcreate.com with your CV and cover letter.


    We’re excited to have a chance to get outside with a few beers in celebration of a great new book, ‘A Lover’s Guide to Football Shirts’, by our longtime friend Neal Heard. A homage to vintage football shirts, the book is a 140 page ode to rare and iconic football garments, taking a look at the crossover between fashion, politics, music and sport.

    We’re proud to be launching it at our Hanbury St store on June 8th, with music provided by YMC’s Fraser Moss, and free drinks on offer to boot. We’ll be offering 20% off all YMC products in store as well, so join us from 6 to 9pm next Wednesday!



    Following on from the success of our AW15 collaboration, we’ve teamed up with Japanese denim maestros Ordinary Fits again this season. Based in Kojima, the birthplace of Japanese denim, Ordinary Fits stay loyal to the area’s rich production history and traditional methodology.

    For SS16, we’ve reworked our ever-popular Ecru Denim Jeans and Dark Denim Jeans in a lighter-weight, more seasonally appropriate denim. A classic straight leg fit with traditional five pocket design, all jeans are uniquely hand-finished with paint flicks.

    In addition to the jeans, we’ve also created our own interpretation of the iconic denim jacket – also available in ecru and indigo Japanese denim. Finished with metal hardware and Ordinary Fits advanced stitching techniques, it’s a classic style that defies seasons.

    You can shop the YMC x Ordinary Fits styles for men and women here.



    Free-spirited but functional, our SUMMER 16 womenswear collection includes reworked past season favourites alongside new silhouettes. Shirting forms a key part, with lightweight cotton poplin used for collarless shirts, and matching striped separates in the form of linen-cotton shirts and trousers. Beaded bracelets and embroidered dresses channel a relaxed aesthetic in a palette of bright jewel tones. This is complimented with recurring styles in natural tones, including the ever-popular Japanese Denim Jeans and essential Solovair Desert Boots.

    View and shop the looks here.



    Drawing from eclectic influences, SS16 key prints are featured on classic YMC silhouettes. Brightly patterning cotton poplin is inspired by Japanese kimono fabrics of the 1940’s, and is used for mens’ short-sleeved shirts and dresses for women. Bold Hawaiian seascapes are a key summer print for women, with dresses and playsuits constructed from lightweight summery cotton.

    You can shop the key prints here.