• Julie Eilenberger



    Julie Eilenberger joined the YMC team as womenswear designer just in time to work on our AW14 collection along side YMC menswear creative director, Fraser Moss. Already being huge fans of Julie’s work we were beyond excited to have her on board and the results have certainly not disappointed. The past few years Julie has studied and worked from Florence, Berlin and now in London constantly gaining recognition for her collections.

    How’s it going settling in to the YMC family?

    The YMC team have been extremely welcoming, so already feel part of the “family”!

    How would you describe your creative process? 

    A bit like a blue whale absorbing as much as possible and then filtering the substance. I like to work with a really open mind and take in as much info and inspiration as possible and then put things in order after.

    How do you find a balance between the masculine and feminine elements of the collection??

    I am very driven by the contrast of things and places. I need the fast and overwhelming city as much as I need the quiet and calm countryside where I grew up. I love classical music as much as I love progressive noise and I can drink green smoothies in the morning followed by a pub lunch. It is this tension and balance between the extremes which excites me, and this is how I puzzle a collection together. A good collection is a marriage between romantic/minimal, soft/structured and feminine/masculine.


    How have you adapted your own style to suit that of our mens creative director, Fraser Moss? 

    Fraser has been perfecting the YMC man for over 20 years now and does an amazing job. For me it was really important to keep the heritage elements from YMC for the womenswear while at the same time bring something new. There is a lot of menswear inspired pieces and actual crossovers from the menswear, but this is mixed with more feminine silhouettes and fabrics to get the right balance. I myself like to wear boyish clothes as much as I like to wear silk dresses and this is  what I wanted to bring to the brand.

    How do your personal interests inspire your work? 

    I am a frequent cinema attendant and I often get the best ideas while watching movies. Music is another permanent work drug. I simply cannot work without music, and I go through faces of genres depending on the mood and feel for the season. Right now Im going through a 70s early 80s jazz and soul period while last season it was more late 80s early 90s psychedelic noise pop.

    Favourite piece from this season? 

    The satchel bag. In all primary colours.

    Reading any books at the moment?

    Just finished 1Q84 by Haruki Murakami. I read the last chapters super slow, as I wanted it to last longer. Amazing book and author. Now Im onto “The Benefactor” which was the debut novel by Susan Sontag on dreams and reality.

    Plans for YMC’s future without giving too much away? 

    We started with 1 bag, and lets just say that we will add to the family.

    YMC women’s AW14 online and in stores now

  • Grundéns x YMC



    Grundéns have been providing fishermen with the finest hardwearing and quality protection from rain and storm for over a century, using their expert knowledge built over the years to create the highest grade waterproof clothing for professionals. They’re based in Borås, Sweden; a city famous for its textile heritage, also have their very own production facility in Portugal, with 80 skilled employees constantly meeting their high standards for the finest waterproofs.



    We worked closely with Grundéns to bring their unrivalled heritage together with YMC’s contemporary design in creating a unique garment for our AW14 collection. Adapting a piece that lay proudly within their archive, we selected and designed a fabric, colour and fit that would make this jacket not only meet YMC standards but retain the distinct Grundéns heritage.

    The Grundéns x YMC coat comes in Navy, and is fully water and wind proof. With a soft to the touch lining, buttoned front and welded seams, its an absolute essential for the British autumn and coming winter.

    Shop

     

     

    See how YMC’s Mads wears it on our Instagram

     

  • YMC SS15

    We’ve had a busy start to the Summer here at YMC and last weekend was no exception. YMC kicked off LCM’s three day event at one of the biggest and most respected library’s in the world, the British Library. Early Sunday morning the world famous building was not only occupied by it’s 150 million sources of information but YMC’s fresh SS15 collection ready to be proudly presented by our designer Fraser Moss.




    Backstage imagery by Derrick Santini
    Catwalk imagery by Christopher Dadey


  • Natasha Khan YMC take over

    The Natasha Khan x YMC take over is in full swing and the collection is now fully available in-store and online. We had a great night to launch the collection with YMC’s head designer Fraser Moss and Natasha herself supplying the evenings music.



    The collections are also featured in
    both YMC stores windows this week.


    Natasha herself has been taking over the YMC Instagram since last week. Showing us some behind the scenes of her LA shoot with Neil Krug and her thought and design process for the collection. 

    Shop the collection: Mens & Womens

  • Natasha Khan x YMC

    We’re extremely excited to announce that Natasha Khan has come together with YMC to design a limited edition collection.

    Being huge fans of each others work for years it made perfect sense for us to work with singer-songwriter Natasha Khan of Bat for Lashes, on an exclusive SS14 capsule collection. This is the first time that we’ve collaborated with a singer and for Natasha to design for a fashion house and we couldn’t be more excited with the result. The collaboration collection is a range of contemporary sportswear and accessories including printed t-shirts, caps and trainers and will be available in YMC stores and online.

    Natasha on her inspiration for the collection – ‘It all came from a very light, playful place – starting with my romantic cut outs of a couple loving and living in the mountains, by palm trees, by the sea… I enjoyed the whimsical process of creating illustrations with the cut out method, sitting at a table listening to music, letting my drawings and cuts lead the way. Then choosing the colours from photographs I had taken of sunsets on my touring travels.’

    This is all brought together with a self directed short video, produced by Neil Krug and a soundtrack made with Beck in California. Not only was the short produced by Krug but he also shot all the images for the collection, echoing the ‘trashy, playful, US motel aesthetic’ to accompany her inspiration of this sunset cut out lovers dream.

    Now online, shop mens and women’s.

    See the video now over on NOWNESS