We’re excited to have a chance to get outside with a few beers in celebration of a great new book, ‘A Lover’s Guide to Football Shirts’, by our longtime friend Neal Heard. A homage to vintage football shirts, the book is a 140 page ode to rare and iconic football garments, taking a look at the crossover between fashion, politics, music and sport.

    We’re proud to be launching it at our Hanbury St store on June 8th, with music provided by YMC’s Fraser Moss, and free drinks on offer to boot. We’ll be offering 20% off all YMC products in store as well, so join us from 6 to 9pm next Wednesday!



    Following on from the success of our AW15 collaboration, we’ve teamed up with Japanese denim maestros Ordinary Fits again this season. Based in Kojima, the birthplace of Japanese denim, Ordinary Fits stay loyal to the area’s rich production history and traditional methodology.

    For SS16, we’ve reworked our ever-popular Ecru Denim Jeans and Dark Denim Jeans in a lighter-weight, more seasonally appropriate denim. A classic straight leg fit with traditional five pocket design, all jeans are uniquely hand-finished with paint flicks.

    In addition to the jeans, we’ve also created our own interpretation of the iconic denim jacket – also available in ecru and indigo Japanese denim. Finished with metal hardware and Ordinary Fits advanced stitching techniques, it’s a classic style that defies seasons.

    You can shop the YMC x Ordinary Fits styles for men and women here.



    Free-spirited but functional, our SUMMER 16 womenswear collection includes reworked past season favourites alongside new silhouettes. Shirting forms a key part, with lightweight cotton poplin used for collarless shirts, and matching striped separates in the form of linen-cotton shirts and trousers. Beaded bracelets and embroidered dresses channel a relaxed aesthetic in a palette of bright jewel tones. This is complimented with recurring styles in natural tones, including the ever-popular Japanese Denim Jeans and essential Solovair Desert Boots.

    View and shop the looks here.



    Drawing from eclectic influences, SS16 key prints are featured on classic YMC silhouettes. Brightly patterning cotton poplin is inspired by Japanese kimono fabrics of the 1940’s, and is used for mens’ short-sleeved shirts and dresses for women. Bold Hawaiian seascapes are a key summer print for women, with dresses and playsuits constructed from lightweight summery cotton.

    You can shop the key prints here.



    For our Spring 16 campaign, we’ve highlighted some key pieces inspired by 1960’s Californian surf culture. Wide leg chambray trousers and lightweight shirts give a nod to ‘The Endless Summer’, the decade’s iconic surf movie, with bright prints also featuring. YMC favourites, like our Japanese Ecru Denims and classic Furies Shirt, return in lightweight fabrics for summer.

    You can view and shop all the looks here.