Our AW15 collaboration with Sperry, coinciding with the brand’s 80th birthday, is now
available. The iconic brand have a rich heritage, manufacturing fine footwear since 1935.
Paul Sperry, the company’s founder, was a sailor and inventor, responsible for creating
the world’s first boat shoe. Although originally designed as a purely functional sailing shoe,
Sperry gained a cult following and have continued to build on their reputation for
hard-wearing, functional style.
We’ve worked with Sperry to create two new unisex styles inspired by their classic
non-slip shoes – the Cloud CVO and the Cloud CVO Chukka Boot. Combining a soft
suede upper with Sperry’s signature rubber sole and green undersole, each style comes in
black, tan and off-white.
You can read Selectism’s feature on the YMC x Sperry collaboration here.
Shop mens | Shop womens
We’re welcoming the return of one of our favourite publications, Pica-Post, to our stores.
Published by our friends at Oi-Polloi, Pica-Post is a twice-yearly collection of wonderful
content; including photography, illustrations, interviews and stories. ‘Odds, Sods n’ Fishing
Rods’ is the ninth installment of the zine, and it’s beautifully risograph-printed – with the
exception of Alex Hulsey’s photography feature, ‘Fishing for Sole’. Their feature on
selvedge denim, illustrated by Dave Bailey, is a favourite of ours.
Pica-Post is free – you can pick a copy up at our stores.
We’re always keeping our eyes and ears open for new and old sounds at YMC. This week,
we’ve invited our good friend Hugo from down under to put together a playlist inspired by
our Pre-AW15 collection. Here’s what he had to say:
‘How’s it hanging everyone? As you may or may not have noticed (living under a rock
much?) we’ve been showing off our awesome new pre-AW15 collection, featuring classic
YMC pieces revisited in cool fluoro tones. I’m not sure about you, but when I look at them
I get a super retro feel, like a throwback to the 80s – reminiscent of the soundtrack from
the movie Drive, and the video game Hotline Miami. I’ve put together a mix tape of sorts,
channelling the spirit of the fresh gear. It includes a few well-known artists, such as
Kavinsky and College (they had some of the most radical songs in Drive) and a few lesser-
known artists such as Timecop 1983 and Lazerhawk. Just a few new wave inspired songs
to help you mellow out and explore the stars. These righteous beats are high on the synth
and low on the vocals, so try not to get lost in space for too long.’
We’ve made further price reductions on all sale items this week, and to celebrate we’ve
chosen a few of our favourite pieces that are still available. We’ve highlighted this season’s
stand-out prints for men and women below, paired with some staple YMC pieces in
classic navy and crisp white. Everything featured is available in our sale, at up to 60% off.
Astro Star Shirt in Chambray
Surf Short in Navy
Leather Low Side Trainer in White
Drop Discharge Print Dress in Indigo
Work Jacket in Navy
Perforated Work Shoes in White