Our latest discovery – DICE is a new music app helping music fans to snap up gig tickets
and since downloading it, we’ve been wondering how we lived without it for so long. The
idea behind the app is to cut out the middle man when it comes to attending shows –
there are no booking fees, and no need to print out tickets. Perfect.
With the landscape of the music industry becoming ever more digital, Dice couldn’t have
come along at a better time. Launched as a collaborative venture between industry
veteran Phil Hutcheon and digital studio ‘Ustwo’, the app has already made it into the Best
New Apps on the Apple Store.
The founders aim to combat profiteering villains by allowing fans to join waiting lists for
sold-out shows, and buy tickets at face-value before they make it into the hands of touts.
The team behind Dice work to provide a handpicked selection of the best gigs in London –
creating a specially curated platform of must-see concerts. It’s straightforward to use and
simply designed, and perfect for discovering new artists in a live setting. If you’re a music-
lover in London, the Dice app might just be your new best friend.
Hey, I’m Head of Music at DICE, which means I’m responsible for making sure we have
the very best gigs happening in your city, and de-facto responsible for making sure there is
something decent playing on our office Sonos, which is a full time job in itself.
How do you see the music/ticket market changing in the next few years?
We’re going to be entering a new age of transparency and fairness for fans. We’re seeing
that already with the recent consumer rights bill that is being thrashed out in parliament.
We’re hugely encouraged by the market in places like France, where secondary ticketing is
completely illegal to protect fans from overpaying for tickets, and promoters are working
on reducing booking fees. You’ll also be buying tickets from your iWATCH and paying via
Any artists you’ve managed to see yourself through DICE?
Many. The first show on DICE was the awesome Adult Jazz at Electrowerkz, check out
their debut album ‘Gist Is’ which came out last year. The residency series that happen at
XOYO every Saturday night is always good, next up is Benji B with guests including
Skepta, Hudson Mohawke and Four Tet which will be fun. I’m also going to head up to
Manchester to catch Lapsley in April.
What bands / gigs can we expect from DICE in 2015?
We’ve just launched in Bristol, Manchester and Glasgow, with an amazing series of events
from Red Bull Music Academy, we’ll be building on the number of events in those cities,
so if you live there expect to find much more of your favourite artists in the coming weeks
and months. We’re adding new events every day, but also importantly we hand pick the
very best gigs and club nights – so you don’t have to wade through hundreds to
findanartist you love.
Will DICE ever stretch into the festival market?
We already have! You can buy tickets for Field Day, Farr, Eastern Electrics, Dot to Dot,
Visions, the British Summer Time events at Hyde Park which includes Taylor Swift, Blur,
The Who and The Strokes and there is many more coming. All available with No Booking
Fees which is a huge saving.
What can we expect from the DICE podcasts?
The fantastic Jen Long who works here as our Music Editor has just started on a series of
podcasts, we’ve not limited ourselves to a set of rules or a theme, but expect an in depth
look into something special that is happening right now. The first is an absolute must listen
where Jenheaded to LA to meet the founders of the soon-to-be-legendary Burger