• Le Poolwear: YMC x Cidre

    Stella Artois Cidre Le Poolwear 6 BLOG


    Le Poolwear, our bold new collaboration with Stella Artois Cidre, has arrived online and
    in-store – just in time for summer. The collection is comprised of a range of suits, in three
    unique prints inspired by the fruits and flavours of Stella Artois’ Cidre. The jackets and
    shorts are all carefully constructed from an Italian technical swimwear fabric – they’re fully
    water resistant, perfect for poolside wear.

    Stella Artois Cidre Le Poolwear 1BLOG

    In crafting the suits, we’ve combined our classic tailoring with considered details for
    practicality. Choose between Elderflower, Peach or the vibrant ‘Cidre Family’ print – all
    designed in-house at YMC.

    Shop now

    You can watch YMC founders, Jimmy Collins and Fraser Moss, discussing the
    origins of the Cidre project below:



    We’ve put together our selection of things to do in London over the next couple of weeks.
    These are our picks of the best outdoor events for the beginning of summer:

    Flamingo Pier, Hackney Wick

    If you’re not heading on a foreign holiday this summer, enjoy the sunshine at Flamingo Pier
    instead. Happening on a floating pontoon at Hackney Wick’s Counter Café, the party
    includes live DJ sets, authentic street food, and bespoke cocktails. Each night is themed
    around a different exotic location, so it’s the next best thing to actually being on holiday.


    Broadgate’s Summer Live, Spitalfields

    Close to our Hanbury Street store, Exchange Square is playing host to the Summer Live
    outdoor festival. There’s an eclectic programme to check out, with an emphasis on
    sporting events – Wimbledon and the Tour de France will be aired on a big screen. There’s
    outdoor barbecues, food vans and even live dance and music.


    Brockwell Lido, Brixton

    There’s no shortage of lidos to visit in the city luckily, but the pool at Brockwell is our pick
    of the bunch. The 50-metre pool is perfect if you want to cool down in the heat, and the
    fare from the Lido Café is surprisingly good. It’s surrounded by some beautiful art deco
    architecture, as well.



    July has only just begun, and we’ve already had the hottest day of the year. Keeping that
    in mind, we’ve highlighted some of our favourite summer pieces to keep you cool – shorts
    and sandals are obligatory for current temperatures! Everything we’ve featured is available
    in our sale, at up to 50% off.


    Baseball Shirt in Red

    Classic Shorts in Navy Check

    Low Side Trainer in Navy



    Embroidered Silk Dress

    Small Satchel in White

    Mudlark Sandal in Red


  • YMC_recommends: Music

    Not a day goes by here at YMC without a conversation / healthy debate about music and
    what we’ve all been recently listening to. Our collections are often heavily inspired
    by musical movements and as a brand we have always been directly involved in music and
    with artists themselves. So we thought we would give you a little insight into the music
    that keeps us tick, tocking and rocking at YMC. Here is the first instalment of our
    playlist series.


    One of 2015’s best records so far. Funk, soul and pop intertwine on UMO’s third full-
    length LP to create a psychedelic world of Prince-esque grooves and infectious melodies
    that will keep your feet dancing and your mind hazily affected.


    This year – FATHER JOHN MISTY ‘I Love You, Honeybear’

    J. Tillman’s latest record is one full of paradoxes; insightful and lovelorn lyrics are set
    against wit and cutting sarcasm, violins swoon and soar amongst bombastic drums, and a
    voice, seemingly half-cut, echoes and tugs on the brain and the heart. Perfect for the
    balmy evenings ahead.


    From the vaults – THE BLUE NILE ‘Hats’

    Released in 1989, ‘Hats’ has aged wonderfully. Tasteful keys and synths twinkle amongst
    steady drum machines, whilst Paul Buchanon croons lullabies and odes to love in a
    seductive Glaswegian lilt. An underground classic. To be listened to on long late night train
    journeys under diamond strewn midnight skies.


  • YMC Sale picks

    With our sale in full swing we thought we’d highlight some of SS15’s key outfits that are
    still available. With warmer days ahead but unpredictable evenings it’s good to be versatile
    and prepared as we all know! Stripes being our key theme this week we’ve laid out two
    key but classic looks below:


    Panel Stripe Tee in navy stripe
    Leather Low Side Trainer in white
    Military Beach Pant in navy



    Breton Stripe in black and cream
    Culottes in black
    Low Side Leather Trainer in white