• Guest post_Hugo


    We’re always keeping our eyes and ears open for new and old sounds at YMC. This week,
    we’ve invited our good friend Hugo from down under to put together a playlist inspired by
    our Pre-AW15 collection. Here’s what he had to say:

    ‘How’s it hanging everyone? As you may or may not have noticed (living under a rock
    much?) we’ve been showing off our awesome new pre-AW15 collection, featuring classic
    YMC pieces revisited in cool fluoro tones. I’m not sure about you, but when I look at them
    I get a super retro feel, like a throwback to the 80s – reminiscent of the soundtrack from
    the movie Drive, and the video game Hotline Miami. I’ve put together a mix tape of sorts,
    channelling the spirit of the fresh gear. It includes a few well-known artists, such as
    Kavinsky and College (they had some of the most radical songs in Drive) and a few lesser-
    known artists such as Timecop 1983 and Lazerhawk. Just a few new wave inspired songs
    to help you mellow out and explore the stars. These righteous beats are high on the synth
    and low on the vocals, so try not to get lost in space for too long.’


    We’ve made further price reductions on all sale items this week, and to celebrate we’ve
    chosen a few of our favourite pieces that are still available. We’ve highlighted this season’s
    stand-out prints for men and women below, paired with some staple YMC pieces in
    classic navy and crisp white. Everything featured is available in our sale, at up to 60% off.


    Astro Star Shirt in Chambray

    Surf Short in Navy

    Leather Low Side Trainer in White




    Drop Discharge Print Dress in Indigo

    Work Jacket in Navy

    Perforated Work Shoes in White



  • YMC careers


    YMC Garment Technician

    We are looking to recruit a Garment Technician here at YMC to focus on the Quality and
    Fit of our Mens and Womens ranges. We are wanting someone who has a passion for
    Quality product and is meticulous in their attention to detail.

    A minimum of 4 years’ experience is required in Woven/Knit/Jersey/Accessory Product
    with a back ground in Pattern work.

    The role is based in our Head Office in Camden.

    If you are interested in the role please can you send an e mail to:
    oliver@youmustcreate.com with your CV and current Salary

    We look forward to hearing from you!

  • YMC Press

    We recently received some great coverage from Hypebeast and Selectism on our
    PRE AW15 collection, see below!

    Collection online and available now 






    Our new Pre-AW15 collection has arrived, giving a taste of what to expect from our
    forthcoming season. We’ve re-visited some classic YMC pieces, including our staple
    t-shirts and baseball shirts, and introduced a fresh palette of pastel and fluoro tones. Shirts
    and sweatshirts also feature, providing an introduction to our main AW15 mens’ collection.

    Here’s some of the shots from our lookbook. You can shop the collection here.


    blogperaw15 YMC7641blog