The Spring Summer 11 collection from YMC has an innocent and charming naivety evoking a nostalgic feel of lazy hot and hazy summer days gone by. Inspiration is taken from outdoor pursuits such as camping and hiking (think Mike Leigh’s ‘Nuts In May), and the outfits worn by youngsters from the city adapting to country life as WWII evacuees.

A warm earthy palette of muted, khaki greens, burnt orange, and mustard yellow is set against mid brown, navy and camel, evoking a Seventies feel. Block colour pieces are teamed with an eclectic mix of patterns to keep the collection looking modern – from bold nautical stripes on jumpers, a tiny Japanese fish eye, simple indigo floral, fairisle patterns on knits, and Navajo prints. A standout oriental Hawaiian print in vivid orange is undeniably fun, and adorns a men’s short sleeve shirt or a flirty ladies playsuit.

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