YMC OKORO Spring 17



The SS17 YMC collection, entitled Okoro takes inspiration from various elements of mixed British and African culture, including, music, photography and prints, particularly West African influences that have fused to become part of British culture from the 1960’s, through to the early 1980’s.

The works of the late Malick Sidibe is a preeminent influence on the Okoro SS17 collection – the Malian photographer is recognised for his black and white images narrating the stylish fashions of the youth culture during the 1960s and 1970s in Bamako, Mali’s capital city. Key textiles, embroidery, discharge printing and cuts inspired by techniques originating from the ethnic group, the Dogon people of Mali; are evident throughout the collection reconstructing YMC’S classic characteristics into a great blend of African inspired pieces.

YMC also drew further inspiration from various African sounds that made a great impact on British music; from 70’s Ethiopian Funk 45s to the Cameroonian synth tracks, led by artists such as William Onyeabor, Francis Bebey and Fela Kuti. The LCM presentation had live music from African-electronic band Ibibio Sound Machine, creating a fitting atmosphere complemented by the collection display.

Expect raw edged suede jackets, muted colour tones, abstract design linens, cropped wide legs and vibrant colour palettes, a great combination of vibrant counter-culture elements of Britain, creating a unique approach to YMC garment.


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