YMC Soho Store


We’ve been at 11 Poland Street in Soho for a number of years and it really does feel like the home of YMC for us now. It’s changed quite a lot over the last decade but we’ve recently had another womenswear floor added and to be quite honest, we couldn’t be happier with the feel of place right now. We house both full collections over the two floors and YMC veteran, Freddie, is captain of the ship.

Speaking of our Fred (photo below), he’s been turning up to work in some questionable running gear of recent, but for a very important reason. He’s running the London Marathon this Sunday to raise money for Macmillan Cancer Support. As the majority of us break a sweat having a Rocky moment climbing the stairs out of the tube station every morning, we think he’s a real trooper.

If you’d like to read up about more about his journey or even donate a few quid, then click here for his donation page.

So here’s to Freddie and our revamped Soho store!

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