AW22 PLAID FLANNEL

Introducing the first of a series of ten bespoke animations looking at the garment as an artefact and with a focus on production, material, and form. Our AW22 Campaign presents a key selection of seasonal pieces as a series of animated vignettes.

By employing a unique recipe of real-life footage, 3D scanning and remodelling, fabric simulation and animation we bring to life revisited YMC classics as well as new designs. Introducing PJ Overshirt: cut in a boxy, relaxed shape and constructed from a bold, multi-colour gingham Italian cotton which features throughout the collection in pieces for both men and women.

The name PJ is an abbreviation of the pyjama top and this roomy style is inspired by a mid-20th century pyjama style. Relaxed for comfort, it features patch pockets seamlessly added down by the waistband, which sports a casual drawstring, and includes eco-friendly Corozo buttons. The check is purposefully punchy and bright to lighten the winter mood.