AW22 PLAID FLANNEL
Introducing the first of a series of ten bespoke animations looking at the garment as an artefact and with a focus on production, material, and form. Our AW22 Campaign presents a key selection of seasonal pieces as a series of animated vignettes.
By employing a unique recipe of real-life footage, 3D scanning and remodelling, fabric simulation and animation we bring to life revisited YMC classics as well as new designs. Introducing PJ Overshirt: cut in a boxy, relaxed shape and constructed from a bold, multi-colour gingham Italian cotton which features throughout the collection in pieces for both men and women.