• New Arrivals: YMC Wingtip

    Hand made in the legendary Japanese footwear factory Moonstar in Kurume (the Japanese “rubber capital”), we’ve designed what we consider the perfect balance of design and functionality. A twist on the classic plimsol, this reworking features a moulded toe detail inspired by Read more


  • London Terrariums Shop

    Last year we interviewed the founder of London Terrariums, Emma Sibley, as a apart of our YMC people series. It seems they’ve only been going from strength to strength since and have now out grown their studio in Bermondsey, resulting in Read more


  • Kingston Madness Playlist

    ‘Island sounds to keep you movin’ your feet.’


  • Staff Travel Story: Julie in Wales

      We’re sadly saying goodbye to our womenswear designer of 5 years, Julie Eilenberger, but managed to catch her to ask about her most recent trip in Wales. “After some great recommendations from Fraser Moss, our creative director who grew Read more


  • YMC Exclusive: The Togo Bag

    Meet Florence Allotey, known to her friends and family as ‘Nanna’, she was once a house builder in Ghana but she now works with a small group of women from Sokode in Togo to produce amazing hand woven bags. Each Read more


  • Staff Outfit #3

    Hannah works on the design team and keeps our ears happy with her amazing playlists. Seen above in the Lux Lisbon Dress, with a fabric that has been made in Japan, it’s the perfect spring-into-summer piece that’s incredibly soft without Read more


  • YMC Shoreditch Store

    Our Shoreditch store over at 23 Hanbury Street were feeling a little left out after our kind words about our Soho Store the other week so we’d thought we’d give you a peak into our other London location based within the Truman Read more


  • Staff Outfit #2 – Olivier

    If you live in the UK there’s no doubt you’re talking about how cold the weather is and that “it was boiling a few weeks ago!” We know, we feel you. The good thing is we get some extra time wearing Read more


  • Key Fabrics: The B-Boy Jacket and Pant

    One of our favourite fabrics to feature in the mens SS17 collection is easily the thick blended jersey material used for the B-Boy Jacket and B-Boy Pant. This silky but insulating fabric drapes just right to fit straight into the smart-casual section Read more


  • Staff Travel Story: Al in the Isle of Skye

    Our e-commerce manager took a short trip to the Isle of Skye in the Scottish Highlands with his best mate Toby. This post kicks off our new blog feature showcasing some of our staff’s trips around the world.   What was Read more


  • Record Store Day Top 5

      Today is Record Store Day (22/04/17) all over the globe and we’re all geared up for it. Besides all the YMC staff hitting different spots around London there’s basically a party going on outside our Soho store so we cannot really Read more


  • YMC Soho Store

    We’ve been at 11 Poland Street in Soho for a number of years and it really does feel like the home of YMC for us now. It’s changed quite a lot over the last decade but we’ve recently had another womenswear floor Read more


  • Staff Outfit #1 – Lil

    It’s warming up in London and today’s the first day that Lil, from our Hanbury St store, is wearing the linen Nahawa Top and Mali Trouser. Lil says she’ll be pairing this together or separate all through Summer. She’s also wearing her current go-to Read more


  • New Eyewear for SS17

    Last year we launched our first sunglasses collection with help from vintage eyewear collector, Lee Yule, owner of Bridges & Brows. We’re now back with our second drop of brand new frames for summer 17 and also introducing two new completely Read more


  • The YMC Wingtip Trainer

      To compliment our SS17 collection, we’ve developed the Wingtip Trainer with legendary footwear manufacturer, Moonstar. They’ve been producing shoes since 1873 in the historic Japanese town of rubber, Kurume, using advanced methods found in few manufacturing plants in Japan. A twist Read more


  • Making Jamaica: Photography from the 1890s

    At a time when Jamaica was seen as a new attractive place for business and tourism, Autograph ABP gives us an inside look of what it was like in the 1890s. Although still under British rule, for the first time, its Read more


  • The YMC Suede Care Guide

    How to remove stains from suede – Suede Care Guide | YMC Suede, just like leather, is a smart investment if given a little care and attention when needed. There’s a lot of advice out there about how to look after Read more


  • The Cousteau Jacket

    Featured above in his signature red beanie, famous explorer, conservationist, filmmaker, scientist, photographer, naval officer, author (the list goes on), Jacques Cousteau! He’s one of the many inspirations for the naval theme running through our spring summer ’17 womenswear collection. The Read more


  • YMC Free Shipping

    Free Worldwide Shipping To welcome in our new mens and womens spring summer collections we’re offering free shipping on all orders, any amount, anywhere in the world. Use code: OKORO Shop Now *Ends 9:00am 10/03/17


  • YMC OKORO Presentation shot by Kennedy Magazine

    Our good friends at Kennedy Magazine came down to our SS17 ‘OKORO’ presentation and took some top-notch photos. Below are some of our favourites.