• Ann Gollifer producing 'Mother Tongue'

    British Museum X Ann Gollifer X YMC: ‘Mother Tongue’

    To coincide with our SS17 Menswear collection, ‘Okoro’, we’ve collaborated with the British Museum and Botswanian artist, Ann Gollifer, to create 3 graphic t-shirts. The tees feature 4 reproductions from a collection of 41 printed cloth sections to make up Gollifer’s ‘Mother Tongue’. Read more

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    Staff Outfit #3

    Hannah works on the design team and keeps our ears happy with her amazing playlists. Seen above in the Lux Lisbon Dress, with a fabric that has been made in Japan, it’s the perfect spring-into-summer piece that’s incredibly soft without Read more

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    YMC Shoreditch Store

    Our Shoreditch store over at 23 Hanbury Street were feeling a little left out after our kind words about our Soho Store the other week so we’d thought we’d give you a peak into our other London location based within the Truman Read more

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    Staff Outfit #2 – Olivier

    If you live in the UK there’s no doubt you’re talking about how cold the weather is and that “it was boiling a few weeks ago!” We know, we feel you. The good thing is we get some extra time wearing Read more

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    Key Fabrics: The B-Boy Jacket and Pant

    One of our favourite fabrics to feature in the mens SS17 collection is easily the thick blended jersey material used for the B-Boy Jacket and B-Boy Pant. This silky but insulating fabric drapes just right to fit straight into the smart-casual section Read more