• YMC OKORO Presentation shot by Kennedy Magazine

    Our good friends at Kennedy Magazine came down to our SS17 ‘OKORO’ presentation and took some top-notch photos. Below are some of our favourites.   

  • Introducing the YMC Military Parka…

    Introducing the YMC Military inspired Parkas for spring summer ’17. Cut from a soft but durable Italian fabrics, the Inuit parka for men and the Mathilda parka for women are modern reworks of the classic M51 military parka. Both styles include the iconic Read more

  • YMC x G H Bass shoes

    YMC’s Fraser Moss “It’s a great opportunity to work with the brand that created the ‘Weejun’…as iconic as a 5 pocket jean.” For SS17 we’ve teamed up with the iconic American brand G H Bass & Co, famed for their Read more

  • Tate: Wolfgang Tillmans

    German fine-art photographer and Turner Prize winner Wolfgang Tillmans has his first exhibition at Tate Modern, showcasing an exciting variety of media, from photographs to video and curatorial projects addressing vital political issues. Tillmans’ exhibition will commence on 15th February. Read more

  • The Japanese House: Architecture and Life after 1945

    Co-organized by the Japan Foundation, Tokyo and MAXXI, this exhibition explores Japanese post Second World War architectural tradition and the basic essential aspects of ‘The Japanese House’. Drawings, models, period and contemporary photographs, videos, interviews, film clips, manga’s and works by artists Read more

  • Tate: David Hockney

    Sought to be one of the biggest exhibitions of the year, a six-decade long extensive collection of David Hockney’s work will be exhibited in London, Paris and New York. Hockney, who turns 80 next year, will have his paintings, drawings, Read more

  • Gavin Turk: Who What When Where How & Why

    British artist Gavin Turk showcases work from throughout his career, many exhibited together for the first time with over 70 pieces of work in total, which is being showcased at Newport Street Gallery until March 19th. Free Entry. Find out Read more


    Following on from the success of our AW15 collaboration, we’ve teamed up with Japanese denim maestros Ordinary Fits again this season. Based in Kojima, the birthplace of Japanese denim, Ordinary Fits stay loyal to the area’s rich production history and Read more


    For our Spring 16 campaign, we’ve highlighted some key pieces inspired by 1960’s Californian surf culture. Wide leg chambray trousers and lightweight shirts give a nod to ‘The Endless Summer’, the decade’s iconic surf movie, with bright prints also featuring. Read more


    In celebration of the 150th anniversary of the publication of Alice’s Adventures in Wonderland, we’ve teamed up with the British Library for a capsule collection. Featuring unisex slogan t-shirts and printed cotton dresses, the collection is largely inspired by Lewis Read more


    Originating in the 1940’s, the Desert Boot has gradually transitioned from a workwear shoe to a modern staple. Continuing our collaboration with Solovair, we’ve created our own interpretation for SS16. Crafted in England, our Desert Boot is cut from the finest Read more


    Celebrate the hot weather coming to stay and get FREE WORLDWIDE SHIPPING until 11:59pm Monday 23rd May 2016 Code: SENDITFREE

  • YMC x Novesta

    Founded in Slovakia in 1939, by Jan Antonin Bata, Novesta have become a cult favourite throughout Europe and we’ve got in on the game by collaborating with them this season. Novesta’s origins lie in the production and supply of crude rubber and canvas to Read more


    Our new collection is settling in online and in-store, and we’re marking the occasion with the second installment of our Spring Summer 16 playlist series. Our creative director Fraser Moss has once again provided us with a characteristically eclectic assortment Read more

  • Race With the Devil

    ‘If you’re going to race with the devil, you’ve got to be fast as hell‘ If you were curious about the name of our ‘Race With The Devil’ suede jacket, ponder no more. We’ve named the pared-back style in honour of Read more


    Lifestyle and culture website The Pool recently shared an interview with Katharine Hamnett, where the iconic designer discusses her newly launched collaboration with YMC, her career beginnings, and her philosophy on fashion and politics. Check out the video below to hear Read more

  • YMC x Katharine Hamnett

    We’ve joined forces with legendary designer Katharine Hamnett for Spring Summer 16, collaborating on a concisely edited collection that launches instore and online this week. A political activist as well as one of Britain’s most influential designers, Katharine Hamnett has Read more

  • YMC SS16 competition

    To welcome in our Spring Summer collections we’re giving you the chance to help yourself to £1000 worth of YMC gear. It’s pretty simple to enter, just sign up to our newsletter. Simple. You’ll also benefit from finding out about Read more


    Set over two floors in a small, tucked away gallery in Camden, one of Noh Suntag’s two current London exhibition explores the life of his native Korea. Showing the divide between the depictions the military want to put across and Read more

  • Jolakotturinn

    After featuring child-eating troll Gryla on the blog last week, it felt only right to follow up this week with Jolakotturinn, also know as the Yule Cat. According to Icelandic folk tales, Jolakotturinn was Gryla’s pet cat – and much Read more