• April 2019

    A Conversation With Hawksmill Denim

    Hawksmill Denim Co is a British premium denim brand founded in 2015 with the aim of making the best jeans available in the market today. Using authentic manufacturing and materials to create garments that shun fashion trends in favour of good… Read more

  • June 2018


    To celebrate the launch of our football kit in collaboration with Mundial Magazine, we’re having a little get together to listen to good music, drink good beer and speculate on England’s strategy for the upcoming World Cup, what’s better for… Read more

  • March 2018

    You Must Create by Armor-Lux

     The Breton Is Back!     Armor-lux are the undisputed kings of the classic breton stripe, and with good reason – they’ve been doing it for a very very long time! We think it’s an essential for every wardrobe and… Read more

  • September 2017

    Julian House x YMC

    Julian House x YMC London graphic designer Julian House is the epitome of what the practice was before InDesign was commonplace, and you could ask your 15-year-old cousin do your website for you. Inspired by the pulp magazine style, popular in the… Read more

  • April 2017

    New Eyewear for SS17

    Last year we launched our first sunglasses collection with help from vintage eyewear collector, Lee Yule, owner of Bridges & Brows. We’re now back with our second drop of brand new frames for summer 17 and also introducing two new completely… Read more

  • February 2017

    YMC x G H Bass shoes

    YMC’s Fraser Moss “It’s a great opportunity to work with the brand that created the ‘Weejun’…as iconic as a 5 pocket jean.” For SS17 we’ve teamed up with the iconic American brand G H Bass & Co, famed for their… Read more

  • May 2016


    Following on from the success of our AW15 collaboration, we’ve teamed up with Japanese denim maestros Ordinary Fits again this season. Based in Kojima, the birthplace of Japanese denim, Ordinary Fits stay loyal to the area’s rich production history and… Read more

  • May 2016


    In celebration of the 150th anniversary of the publication of Alice’s Adventures in Wonderland, we’ve teamed up with the British Library for a capsule collection. Featuring unisex slogan t-shirts and printed cotton dresses, the collection is largely inspired by Lewis… Read more

  • May 2016


    Originating in the 1940’s, the Desert Boot has gradually transitioned from a workwear shoe to a modern staple. Continuing our collaboration with Solovair, we’ve created our own interpretation for SS16. Crafted in England, our Desert Boot is cut from the finest… Read more

  • March 2016

    YMC x Novesta

    Founded in Slovakia in 1939, by Jan Antonin Bata, Novesta have become a cult favourite throughout Europe and we’ve got in on the game by collaborating with them this season. Novesta’s origins lie in the production and supply of crude rubber and canvas to… Read more

  • February 2016


    Lifestyle and culture website The Pool recently shared an interview with Katharine Hamnett, where the iconic designer discusses her newly launched collaboration with YMC, her career beginnings, and her philosophy on fashion and politics. Check out the video below to hear… Read more

  • February 2016

    YMC x Katharine Hamnett

    We’ve joined forces with legendary designer Katharine Hamnett for Spring Summer 16, collaborating on a concisely edited collection that launches instore and online this week. A political activist as well as one of Britain’s most influential designers, Katharine Hamnett has… Read more