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    You Must Create by Armor-Lux

     The Breton Is Back!     Armor-lux are the undisputed kings of the classic breton stripe, and with good reason – they’ve been doing it for a very very long time! We think it’s an essential for every wardrobe and Read more

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    Julian House x YMC

    Julian House x YMC London graphic designer Julian House is the epitome of what the practice was before InDesign was commonplace, and you could ask your 15-year-old cousin do your website for you. Inspired by the pulp magazine style, popular in the Read more

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    New Eyewear for SS17

    Last year we launched our first sunglasses collection with help from vintage eyewear collector, Lee Yule, owner of Bridges & Brows. We’re now back with our second drop of brand new frames for summer 17 and also introducing two new completely Read more

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    YMC x G H Bass shoes

    YMC’s Fraser Moss “It’s a great opportunity to work with the brand that created the ‘Weejun’…as iconic as a 5 pocket jean.” For SS17 we’ve teamed up with the iconic American brand G H Bass & Co, famed for their Read more


    Following on from the success of our AW15 collaboration, we’ve teamed up with Japanese denim maestros Ordinary Fits again this season. Based in Kojima, the birthplace of Japanese denim, Ordinary Fits stay loyal to the area’s rich production history and Read more