• The Athens Exhibition Expedition

    Here’s a nice little happening to get involved in if you’re local to London. Bang in the centre, so excuses there are non. By now you may be familiar with all the nostalgic sun-soaked holiday photography we’ve been sharing as Read more


  • Julian House x YMC

    Julian House x YMC London graphic designer Julian House is the epitome of what the practice was before InDesign was commonplace, and you could ask your 15-year-old cousin do your website for you. Inspired by the pulp magazine style, popular in the Read more


  • London Terrariums Shop

    Last year we interviewed the founder of London Terrariums, Emma Sibley, as a apart of our YMC people series. It seems they’ve only been going from strength to strength since and have now out grown their studio in Bermondsey, resulting in Read more


  • YMC Exclusive: The Togo Bag

    Meet Florence Allotey, known to her friends and family as ‘Nanna’, she was once a house builder in Ghana but she now works with a small group of women from Sokode in Togo to produce amazing hand woven bags. Each Read more


  • Staff Outfit #3

    Hannah works on the design team and keeps our ears happy with her amazing playlists. Seen above in the Lux Lisbon Dress, with a fabric that has been made in Japan, it’s the perfect spring-into-summer piece that’s incredibly soft without Read more


  • YMC Shoreditch Store

    Our Shoreditch store over at 23 Hanbury Street were feeling a little left out after our kind words about our Soho Store the other week so we’d thought we’d give you a peak into our other London location based within the Truman Read more


  • Staff Travel Story: Al in the Isle of Skye

    Our e-commerce manager took a short trip to the Isle of Skye in the Scottish Highlands with his best mate Toby. This post kicks off our new blog feature showcasing some of our staff’s trips around the world.   What was Read more


  • YMC Soho Store

    We’ve been at 11 Poland Street in Soho for a number of years and it really does feel like the home of YMC for us now. It’s changed quite a lot over the last decade but we’ve recently had another womenswear floor Read more


  • Staff Outfit #1 – Lil

    It’s warming up in London and today’s the first day that Lil, from our Hanbury St store, is wearing the linen Nahawa Top and Mali Trouser. Lil says she’ll be pairing this together or separate all through Summer. She’s also wearing her current go-to Read more


  • YMC OKORO Presentation shot by Kennedy Magazine

    Our good friends at Kennedy Magazine came down to our SS17 ‘OKORO’ presentation and took some top-notch photos. Below are some of our favourites.