• March 2019

    Weavers Of The Clouds

    In appreciation for the rich history of south American textiles which has informed the making of our Chicano SS19 collection, we can highly recommend this culture trip coming to London this summer. Weavers of the Clouds brings the captivating designs… Read more

  • April 2018

    The Strange Americana Of Roger Minick – Sightseer

    With all things YMC being set to nostalgia mode as we continue to explore our current collection ‘Wish You Were Here’, it seemed appropriate to share some of the amazing photographs from Roger Minicks ‘Sightseer’ series, capturing the cult of the… Read more

  • September 2017

    Julian House x YMC

    Julian House x YMC London graphic designer Julian House is the epitome of what the practice was before InDesign was commonplace, and you could ask your 15-year-old cousin do your website for you. Inspired by the pulp magazine style, popular in the… Read more

  • September 2017

    New Arrivals: YMC Wingtip

    Hand made in the legendary Japanese footwear factory Moonstar in Kurume (the Japanese “rubber capital”), we’ve designed what we consider the perfect balance of design and functionality. A twist on the classic plimsol, this reworking features a moulded toe detail inspired by… Read more

  • June 2017

    YMC Exclusive: The Togo Bag

    Meet Florence Allotey, known to her friends and family as ‘Nanna’, she was once a house builder in Ghana but she now works with a small group of women from Sokode in Togo to produce amazing hand woven bags. Each… Read more

  • May 2017

    Staff Outfit #3

    Hannah works on the design team and keeps our ears happy with her amazing playlists. Seen above in the Lux Lisbon Dress, with a fabric that has been made in Japan, it’s the perfect spring-into-summer piece that’s incredibly soft without… Read more

  • April 2017

    Staff Outfit #2 – Olivier

    If you live in the UK there’s no doubt you’re talking about how cold the weather is and that “it was boiling a few weeks ago!” We know, we feel you. The good thing is we get some extra time wearing… Read more

  • April 2017

    Staff Outfit #1 – Lil

    It’s warming up in London and today’s the first day that Lil, from our Hanbury St store, is wearing the linen Nahawa Top and Mali Trouser. Lil says she’ll be pairing this together or separate all through Summer. She’s also wearing her current go-to… Read more

  • April 2017

    New Eyewear for SS17

    Last year we launched our first sunglasses collection with help from vintage eyewear collector, Lee Yule, owner of Bridges & Brows. We’re now back with our second drop of brand new frames for summer 17 and also introducing two new completely… Read more

  • April 2017

    The YMC Wingtip Trainer

      To compliment our SS17 collection, we’ve developed the Wingtip Trainer with legendary footwear manufacturer, Moonstar. They’ve been producing shoes since 1873 in the historic Japanese town of rubber, Kurume, using advanced methods found in few manufacturing plants in Japan. A twist… Read more

  • March 2017

    The YMC Suede Care Guide

    How to remove stains from suede – Suede Care Guide | YMC Suede, just like leather, is a smart investment if given a little care and attention when needed. There’s a lot of advice out there about how to look after… Read more

  • March 2017

    The Cousteau Jacket

    Featured above in his signature red beanie, famous explorer, conservationist, filmmaker, scientist, photographer, naval officer, author (the list goes on), Jacques Cousteau! He’s one of the many inspirations for the naval theme running through our spring summer ’17 womenswear collection. The… Read more

  • February 2017

    Introducing the YMC Military Parka…

    Introducing the YMC Military inspired Parkas for spring summer ’17. Cut from a soft but durable Italian fabrics, the Inuit parka for men and the Mathilda parka for women are modern reworks of the classic M51 military parka. Both styles include the iconic… Read more

  • February 2017

    YMC x G H Bass shoes

    YMC’s Fraser Moss “It’s a great opportunity to work with the brand that created the ‘Weejun’…as iconic as a 5 pocket jean.” For SS17 we’ve teamed up with the iconic American brand G H Bass & Co, famed for their… Read more

  • May 2016


    For our Spring 16 campaign, we’ve highlighted some key pieces inspired by 1960’s Californian surf culture. Wide leg chambray trousers and lightweight shirts give a nod to ‘The Endless Summer’, the decade’s iconic surf movie, with bright prints also featuring…. Read more