• Staff Travel Story: Julie in Wales

      We’re sadly saying goodbye to our womenswear designer of 5 years, Julie Eilenberger, but managed to catch her to ask about her most recent trip in Wales. “After some great recommendations from Fraser Moss, our creative director who grew Read more

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    YMC Shoreditch Store

    Our Shoreditch store over at 23 Hanbury Street were feeling a little left out after our kind words about our Soho Store the other week so we’d thought we’d give you a peak into our other London location based within the Truman Read more

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    Key Fabrics: The B-Boy Jacket and Pant

    One of our favourite fabrics to feature in the mens SS17 collection is easily the thick blended jersey material used for the B-Boy Jacket and B-Boy Pant. This silky but insulating fabric drapes just right to fit straight into the smart-casual section Read more

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    Record Store Day Top 5

      Today is Record Store Day (22/04/17) all over the globe and we’re all geared up for it. Besides all the YMC staff hitting different spots around London there’s basically a party going on outside our Soho store so we cannot really Read more

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    YMC Soho Store

    We’ve been at 11 Poland Street in Soho for a number of years and it really does feel like the home of YMC for us now. It’s changed quite a lot over the last decade but we’ve recently had another womenswear floor Read more