https://www.youmustcreate.com/fr/blogs/projects 2026-09-12T20:58:54+01:00 weekly https://www.youmustcreate.com/fr/blogs/collaborations 2026-10-02T10:24:43+01:00 weekly https://www.youmustcreate.com/fr/blogs/lookbooks 2026-07-30T09:43:29+01:00 weekly https://www.youmustcreate.com/fr/blogs/fit-guides 2026-03-13T09:38:18+00:00 weekly https://www.youmustcreate.com/fr/blogs/collaborations/made-in-england-leathers 2025-10-30T11:40:35+00:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_Leather_01_a1152c35-9e87-42b8-8a3b-f0ac8c29713a.jpg?v=1761824435 https://www.youmustcreate.com/fr/blogs/collaborations/solovair-x-ymc 2025-02-01T17:43:26+00:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC-Solovair-46_9d6ae46c-f467-4495-84ed-82098b285c9f.jpg?v=1738431806 https://www.youmustcreate.com/fr/blogs/projects/ymc-earth 2025-01-30T12:44:21+00:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_Earth_16_e54798d6-a092-4800-b14d-f3485a53215d.jpg?v=1738241061 https://www.youmustcreate.com/fr/blogs/projects/pre-ss24-campaign 2024-03-07T20:05:27+00:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_Pre_SS24_Campaign_1.jpg?v=1706793244 https://www.youmustcreate.com/fr/blogs/projects/ss24-campaign 2024-03-19T13:00:19+00:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_SS24_003_copy.jpg?v=1706798296 https://www.youmustcreate.com/fr/blogs/collaborations/fracap-x-ymc 2025-02-01T17:52:40+00:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/Fracap_launch_15f71fc8-e4da-4b93-82a7-42e3ed740a21.jpg?v=1738432360 https://www.youmustcreate.com/fr/blogs/projects/ymc-earth-rye 2024-04-19T11:36:08+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_Earth_Page_7_copy.jpg?v=1710782614 https://www.youmustcreate.com/fr/blogs/projects/fraser-moss-and-jimmy-collins-founders-of-ymc 2024-03-13T09:02:47+00:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/B31JyUFk1-2500x2935.jpg?v=1709722207 https://www.youmustcreate.com/fr/blogs/collaborations/beyond-retro-x-ymc 2024-09-05T16:07:22+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_x_Beyond_Retro.jpg?v=1713438812 https://www.youmustcreate.com/fr/blogs/collaborations/cubitts-x-ymc 2024-04-19T11:08:31+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_x_Cubitts_BTS_Film_10_copy.jpg?v=1713521311 https://www.youmustcreate.com/fr/blogs/projects/cubitts-campaign 2024-04-19T11:45:50+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_x_Cubitts_Socials.jpg?v=1713521327 https://www.youmustcreate.com/fr/blogs/projects/pre-aw24-campaign 2024-05-01T15:13:15+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_Pre_AW24_03_0026.jpg?v=1714563311 https://www.youmustcreate.com/fr/blogs/lookbooks/2024-autumn-winter 2025-07-22T17:47:56+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/AW24_Lookbook_18_72ce08f1-a592-47cf-b6cb-aa602a6cd01f.jpg?v=1753202876 https://www.youmustcreate.com/fr/blogs/projects/aw24-campaign 2024-08-01T09:42:16+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_AW24_016_5X4_d32595f7-28db-4345-a45a-bae76428ab53.jpg?v=1722440858 https://www.youmustcreate.com/fr/blogs/collaborations/george-cox-x-ymc 2025-10-08T16:04:30+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_AW24_George_Cox_Homepage_copy_e08e6e6b-aa7c-4619-af1f-cd7f7448dcbb.jpg?v=1759935870 https://www.youmustcreate.com/fr/blogs/collaborations/grenson-x-ymc 2026-10-01T13:40:59+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_x_Grenson_AW24_still_life_8_2e96047b-d96f-4887-93f7-21cb11f455a9.jpg?v=1790858459 https://www.youmustcreate.com/fr/blogs/collaborations/lavenham-x-ymc 2025-10-08T16:03:44+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_x_Lavenham_Web_16_9737e2ed-61b6-4af0-9524-a2c54a3f8103.jpg?v=1759935824 https://www.youmustcreate.com/fr/blogs/lookbooks/2025-pre-spring-summer 2024-10-22T16:33:07+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/LOOK8_2417.jpg?v=1729245616 https://www.youmustcreate.com/fr/blogs/projects/pre-ss25-campaign 2024-10-23T15:54:45+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/PRE_SS25_CAMPAIGN_0086.jpg?v=1729693704 https://www.youmustcreate.com/fr/blogs/projects/end-x-ymc-best-of-british 2025-03-24T13:06:14+00:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_x_End_AW24_26_copy_864dacea-93f7-4db2-9a05-8ae69b6ddbb9.jpg?v=1742821574 https://www.youmustcreate.com/fr/blogs/projects/a-morning-in-shimokitazawa-tokyo 2024-11-07T14:20:13+00:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/1-8.jpg?v=1730988318 https://www.youmustcreate.com/fr/blogs/lookbooks/2025-spring-summer 2025-07-22T17:49:30+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_SS25_LOOKBOOK5408_a79bda76-daa3-4117-9df0-c6263418d986.jpg?v=1753202970 https://www.youmustcreate.com/fr/blogs/projects/ss25-campaign 2025-01-30T17:20:18+00:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/R1-07878-033A_ad6ced6d-6e3b-45ea-bc08-11437dc9ba1b.jpg?v=1738257618 https://www.youmustcreate.com/fr/blogs/collaborations/grenson-x-ymc-ss25 2026-10-01T13:41:14+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/030624_YMC_SS25_LOOKBOOK4738_9eb051d7-d117-4d56-9fe6-aa269ab5f69f.jpg?v=1790858474 https://www.youmustcreate.com/fr/blogs/projects/merrell-x-ymc-campaign 2025-03-27T15:39:29+00:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC-x-Merrell-Thumbnail2_17f2b604-80d7-49e8-a476-6c6b9f2dbb33.jpg?v=1743089969 https://www.youmustcreate.com/fr/blogs/collaborations/merrell-x-ymc 2025-10-08T16:02:22+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_x_Merrell_Campaign_BTS__8_5ad3b8cf-c7a5-4af3-9aa6-210caf580259.jpg?v=1759935742 https://www.youmustcreate.com/fr/blogs/collaborations/ss25-cubitts-x-ymc 2025-10-08T16:02:45+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/Cubitts_x_YMC_f5b02efc-1922-4787-848a-8984885ce67b.jpg?v=1759935765 https://www.youmustcreate.com/fr/blogs/lookbooks/2025-pre-autumn-winter 2025-07-22T17:49:56+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_PRE_AW25_LOOKBOOK_022.jpg?v=1753202996 https://www.youmustcreate.com/fr/blogs/projects/pre-aw25-campaign 2025-05-06T17:36:24+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/R1-09143-0000_6d36210b-cf08-47b6-8fbe-4654aea3fdef.jpg?v=1746549384 https://www.youmustcreate.com/fr/blogs/projects/you-must-create-past-and-present 2025-05-03T10:32:22+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/Screenshot_2025-05-01_at_16.05.03_c5d04d32-4e62-4486-a15a-072fc30c36da.png?v=1746264742 https://www.youmustcreate.com/fr/blogs/collaborations/bat-girls-and-acid-boys 2025-05-15T11:15:10+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/Title_4x5_1f64d872-cb31-4595-b102-fc93171cac5b.jpg?v=1747304110 https://www.youmustcreate.com/fr/blogs/projects/aw25-campaign 2025-07-24T14:24:42+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/AW25_Campaign_Layouts_2_34fa4bbc-8590-44b9-b792-71b01e6ebb14.jpg?v=1753363482 https://www.youmustcreate.com/fr/blogs/lookbooks/2025-autumn-winter 2025-07-24T14:37:01+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_AW25_LOOKBOOK_34_87efe93f-836f-4195-90b8-d0a1855c2033.jpg?v=1753364221 https://www.youmustcreate.com/fr/blogs/collaborations/aw25-george-cox-x-ymc 2025-10-08T16:04:15+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/black_shoe_product_shoe_-_2_74f36725-453c-4a95-bfef-85430e7efe7a.jpg?v=1759935855 https://www.youmustcreate.com/fr/blogs/projects/bonehead-jacket 2025-08-21T14:24:06+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/IMG_8310_591064fd-8b73-45c6-bb7e-a4aab8b5e03f.png?v=1755782646 https://www.youmustcreate.com/fr/blogs/collaborations/aw25-lavenham-x-ymc 2025-10-08T16:04:05+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/LVNM_Look_1_-_18_6e8b63c3-258f-4c81-9c0c-32787294461e.jpg?v=1759935845 https://www.youmustcreate.com/fr/blogs/collaborations/grenson-x-ymc-aw25 2026-10-01T13:40:44+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_x_Grenson_AW25_Libary_Scans_3_816f210a-42b8-481a-b56d-c0a56c7eb2e0.jpg?v=1790858444 https://www.youmustcreate.com/fr/blogs/lookbooks/2026-pre-spring-summer 2026-04-27T10:25:04+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/34_28032025_PRE_SS26_YMC5588_1dc91f0c-bc7a-428c-8008-260ff593337c.jpg?v=1777281904 https://www.youmustcreate.com/fr/blogs/projects/pre-ss26-campaign 2025-10-23T15:31:40+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/000071660019_42313316-d7f0-48e2-8c8e-42e172d25f58.jpg?v=1761229900 https://www.youmustcreate.com/fr/blogs/fit-guides/trousers-guide 2026-03-13T09:38:18+00:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/Look_19_1751.jpg?v=1773394698 https://www.youmustcreate.com/fr/blogs/lookbooks/2026-spring-summer 2026-07-28T14:40:51+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/Look_8_1013_bd9605bc-2465-4920-87a8-89416c4b8448.jpg?v=1785246051 https://www.youmustcreate.com/fr/blogs/projects/ss26-campaign 2026-01-22T12:59:03+00:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/R1-00997-0004_edd4de97-d1f6-4029-8100-86b3c84333c1.jpg?v=1769086743 https://www.youmustcreate.com/fr/blogs/collaborations/grenson-x-ymc-ss26 2026-10-01T13:40:27+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_x_Grenson_SS26_Mules_Still_Life_1c4233c0-930f-4fa4-81f3-1b4f94bc3561.jpg?v=1790858427 https://www.youmustcreate.com/fr/blogs/collaborations/ss26-cubitts-x-ymc 2026-04-09T10:56:46+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/Ymc_x_Cubbits_23_c382fd5f-0df3-4786-8ee4-367ed2d11a00.jpg?v=1775728606 https://www.youmustcreate.com/fr/blogs/lookbooks/2026-pre-autumn-winter 2026-04-27T10:21:04+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_Pre_AW261534.jpg?v=1777281664 https://www.youmustcreate.com/fr/blogs/projects/pre-aw26-campaign 2026-04-23T10:27:10+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_PRE_AW26_CAMPAIGN_scanned_v2_4x52_c419be1c-3544-4d44-8688-dc98292d1263.jpg?v=1776936430 https://www.youmustcreate.com/fr/blogs/lookbooks/2026-autumn-winter 2026-07-30T09:43:29+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_AW265540.jpg?v=1785401009 https://www.youmustcreate.com/fr/blogs/projects/aw26-campaign 2026-07-30T12:52:58+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_AW26_Campaign_Clean_23_f4421e40-df1c-4702-8c08-6233b149015c.jpg?v=1785412378 https://www.youmustcreate.com/fr/blogs/projects/arran-gregory 2026-08-14T10:21:24+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/YMC_Arran_Gregory_1_d154f1bd-a910-414a-b930-54d1def4848b.jpg?v=1786699284 https://www.youmustcreate.com/fr/blogs/collaborations/aw26-george-cox-x-ymc 2026-08-27T15:39:09+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/29860037_dc0e5c04-a9d4-4618-9b72-0fe0cc7adce3.jpg?v=1787841549 https://www.youmustcreate.com/fr/blogs/collaborations/aw26-merrell-x-ymc 2026-09-10T19:36:36+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/FH_MERRELL_YMC_10_faa15dad-1fb8-4c46-9c6a-1a97a7a8253f.jpg?v=1789065396 https://www.youmustcreate.com/fr/blogs/projects/kite-a-film-for-ymc-x-merrell-aw26 2026-09-10T19:43:19+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/FH_MERRELL_YMC_6_4aeb76a5-8fc8-4d38-a4f9-0db2446e9de6.jpg?v=1789065799 https://www.youmustcreate.com/fr/blogs/collaborations/dazed-x-ymc 2026-09-20T16:02:54+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/DC293_YMC_W_1_ecc655ca-1950-462c-8629-76a8d7619039.jpg?v=1789916574 https://www.youmustcreate.com/fr/blogs/collaborations/niwaki-x-ymc 2026-09-22T09:18:34+01:00 weekly https://cdn.shopify.com/s/files/1/0748/5377/7726/articles/2214-05-0074__R2_4f0cfb02-462c-4a0f-8b11-0437bc8d59e3.jpg?v=1790065114