In celebration of 25 years of You Must Create, we bring you a special edition Journal interview with Fraser Moss and Jimmy Collins, the co-founders of the brand. Find out more about our 90s origins, Fraser’s encyclopaedic knowledge of music and counter-culture and how this continually influences our DNA, plus what the future holds for YMC. Read more
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May 2021Fraser Moss & Jimmy Collins – Founders of YMC
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May 2021Lucy Laucht
Lucy Laucht is a travel, fashion and lifestyle photographer currently based in Cornwall.
We spoke to Lucy about her move to England’s rugged southwestern tip, her devotion to the practice of wild swimming and how the pandemic has affected her life and working style. Read more
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April 2021Margot Bowman
Margot Bowman is a Director exploring what it feels like to be a human being in a digital world.
Her multi-media approach spans animation, film, creative direction and interactive to make things that embrace the chaos, imperfection and energy of our lives. Read more
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March 2021Karl Henkell
Karl Henkell is the founder and editor of Record Culture Magazine, a bi-annual print magazine he founded in 2016, centred around music and record collecting. Each issue is made up of around ten in-depth interviews with people involved in music – DJs, artists, record label founders and the like. Read more
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February 2021Lola Ross
Lola Ross is an expert in nutrition and lifestyle approaches for supporting mood, hormone and reproductive health. While women’s health is a focus, Lola runs a totally inclusive practice that encourages a whole-body approach to healing and living well. Read more
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January 2021Ab Rogers Design
Ab Rogers Design is a studio that believes in design and architecture that inspires and animates the user through colour, movement and touch; in active environments that are as entertaining and poetic as they are pragmatic and functional. Read more
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December 2020James Dowler
Today we are talking with James Dowler, founder of Breathe with James, on his project to promote mindful breathing, its impact on physical and mental healing, and how to reconnect with ourselves. Read more
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December 2020Sage Flowers
Meet Iona Mathieson and Romy St Clair of Sage Flowers, who share their roots for the love of flowers, the basis of good partnership and diversifying the florist industry. Read more
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October 2020Toddla T
Interview with Toddla T – DJ, producer, remixer and label owner – on his experience at Radio 1, his role models and advice for new talent. Read more
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October 2020DELILAH MONTAGU
Today we are talking with Delilah Montagu, a singer-songwriter who shares her music influences, the creative process behind her work and aspirations for the future. Read more
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September 2020Kudhva
Meet Louise Middleton, the founder of Kudhva – a countryside, off-grid retreat for detoxing from the every day life and indulging in the natural beauty of Cornwall. Read more
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August 2020Patternity
Talking with Patternity, who take and share inspiration from patterns all around us and strive to deliver visual projects and practice of connecting with patterns through their creative studio. Read more
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August 2020Pref
Interview with Pref, the artist behind Pref x YMC collaboration, sharing his interest in communicating through typography, impact of street art on his work and excitement of working with our logo. Read more
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July 2020Femi Fem
Enjoy a deep dive into the world of our friend Femi Fem, an iconic stalwart of the London music scene. From hosting legendary parties to forming Young Disciples, Mobo winner and Mercury Prize-nominated Femi set the tone for the acid jazz movement in London. Read more
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April 2020Quantic
Today we are talking with Quantic, musician who infuses a great variety of styles in his work and discussing how his travels and collaborations have influenced his unique sound. Read more
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March 2020Bon Parfumeur x YMC
We are excited to present our very first fragrance, Dirty Rose, which we have developed in Paris in collaboration with Bon Parfumeur. Designed for both men and women, this unisex scent embodies the independent spirit of YMC. At the heart… Read more
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March 2020Sarah Raphael
Meeting Sarah Raphael, author of Mixed Feelings, exploring our relationship with social media, mental health in the digital world and how writing career is guiding her innovative ideas for the future. Read more
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February 2020Haich Ber Na
Haich Ber Na, musican and producer, on his path to music creation, the impact of emotions and life on his work and most influential songs for him. Read more
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February 2020Hetty Douglas
Today we are interviewing Hetty Douglas, multimedia artist, who shares the impact of life complexities on her work, the importance of fashion in her life and the hidden intricacy of the ideas in her art. Read more
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December 2019Scarlet & Violet
Talking with Vic Brotherson, the owner of a unique florist shop, Scarlet & Violet. Vic is sharing the key features of what makes a quality florist and the behind the scenes of what its like to own a florist business. Read more