• July 2021

    Junior Adesanya

    Founder of Cremate London Junior Adesanya draws on the modern-day ritual of burning incense to encourage a moment of calm contemplation. Read more

  • July 2021

    Lulu Roper-Caldbeck

    Horticulture has evolved from a lockdown hobby to a mindful and enjoyable pastime for many. We sat down with Lulu Roper-Caldeck, a London based Garden Designer who inspires urban gardeners with her love of greenery and innovative architectural plantscapes. Read more

  • July 2021

    Hart Club

    This week we sit down with artist and curator Helen Ralli, founder of Hart Club, a gallery founded to champion neurodiversity in the arts. Disillusioned with the commercialisation of the art world, Helen founded Hart Club on the principles of community, inclusion and collaboration, inspired by the authenticity and innate visual language of those she works with. Read more

  • June 2021

    Towpath Cafe

    Laura Jackson and Lori de Mori are the co-owners of the inimitable London food spot, Towpath cafe.
    Since meeting in 2009 they have built a loyal following from their tiny restaurant on the Regent’s Canal in east London renowned for its seasonal, nourishing food. Read more

  • May 2021

    Fraser Moss & Jimmy Collins – Founders of YMC

    In celebration of 25 years of You Must Create, we bring you a special edition Journal interview with Fraser Moss and Jimmy Collins, the co-founders of the brand. Find out more about our 90s origins, Fraser’s encyclopaedic knowledge of music and counter-culture and how this continually influences our DNA, plus what the future holds for YMC. Read more

  • May 2021

    Lucy Laucht

    Lucy Laucht is a travel, fashion and lifestyle photographer currently based in Cornwall.

    We spoke to Lucy about her move to England’s rugged southwestern tip, her devotion to the practice of wild swimming and how the pandemic has affected her life and working style. Read more

  • April 2021

    Margot Bowman

    Margot Bowman is a Director exploring what it feels like to be a human being in a digital world.

    Her multi-media approach spans animation, film, creative direction and interactive to make things that embrace the chaos, imperfection and energy of our lives. Read more

  • March 2021

    Karl Henkell

    Karl Henkell is the founder and editor of Record Culture Magazine, a bi-annual print magazine he founded in 2016, centred around music and record collecting. Each issue is made up of around ten in-depth interviews with people involved in music – DJs, artists, record label founders and the like. Read more

  • February 2021

    Lola Ross

    Lola Ross is an expert in nutrition and lifestyle approaches for supporting mood, hormone and reproductive health. While women’s health is a focus, Lola runs a totally inclusive practice that encourages a whole-body approach to healing and living well. Read more

  • January 2021

    Ab Rogers Design

    Ab Rogers Design is a studio that believes in design and architecture that inspires and animates the user through colour, movement and touch; in active environments that are as entertaining and poetic as they are pragmatic and functional. Read more

  • December 2020

    James Dowler

    Today we are talking with James Dowler, founder of Breathe with James, on his project to promote mindful breathing, its impact on physical and mental healing, and how to reconnect with ourselves. Read more

  • December 2020

    Sage Flowers

    Meet Iona Mathieson and Romy St Clair of Sage Flowers, who share their roots for the love of flowers, the basis of good partnership and diversifying the florist industry. Read more

  • October 2020

    Toddla T

    Interview with Toddla T – DJ, producer, remixer and label owner – on his experience at Radio 1, his role models and advice for new talent. Read more

  • October 2020

    DELILAH MONTAGU

    Today we are talking with Delilah Montagu, a singer-songwriter who shares her music influences, the creative process behind her work and aspirations for the future. Read more

  • September 2020

    Kudhva

    Meet Louise Middleton, the founder of Kudhva – a countryside, off-grid retreat for detoxing from the every day life and indulging in the natural beauty of Cornwall. Read more

  • August 2020

    Patternity

    Talking with Patternity, who take and share inspiration from patterns all around us and strive to deliver visual projects and practice of connecting with patterns through their creative studio. Read more

  • August 2020

    Pref

    Interview with Pref, the artist behind Pref x YMC collaboration, sharing his interest in communicating through typography, impact of street art on his work and excitement of working with our logo. Read more

  • July 2020

    Femi Fem

    Enjoy a deep dive into the world of our friend Femi Fem, an iconic stalwart of the London music scene. From hosting legendary parties to forming Young Disciples, Mobo winner and Mercury Prize-nominated Femi set the tone for the acid jazz movement in London.  Read more

  • April 2020

    Quantic

    Today we are talking with Quantic, musician who infuses a great variety of styles in his work and discussing how his travels and collaborations have influenced his unique sound. Read more

  • March 2020

    Bon Parfumeur x YMC

    We are excited to present our very first fragrance, Dirty Rose, which we have developed in Paris in collaboration with Bon Parfumeur. Designed for both men and women, this unisex scent embodies the independent spirit of YMC. At the heart… Read more