Meet Iona Mathieson and Romy St Clair of Sage Flowers, who share their roots for the love of flowers, the basis of good partnership and diversifying the florist industry. Read more
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December 2020Sage Flowers
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October 2020Toddla T
Interview with Toddla T – DJ, producer, remixer and label owner – on his experience at Radio 1, his role models and advice for new talent. Read more
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October 2020DELILAH MONTAGU
Today we are talking with Delilah Montagu, a singer-songwriter who shares her music influences, the creative process behind her work and aspirations for the future. Read more
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September 2020Kudhva
Meet Louise Middleton, the founder of Kudhva – a countryside, off-grid retreat for detoxing from the every day life and indulging in the natural beauty of Cornwall. Read more
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August 2020Patternity
Talking with Patternity, who take and share inspiration from patterns all around us and strive to deliver visual projects and practice of connecting with patterns through their creative studio. Read more
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August 2020Pref
Interview with Pref, the artist behind Pref x YMC collaboration, sharing his interest in communicating through typography, impact of street art on his work and excitement of working with our logo. Read more
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July 2020Femi Fem
Enjoy a deep dive into the world of our friend Femi Fem, an iconic stalwart of the London music scene. From hosting legendary parties to forming Young Disciples, Mobo winner and Mercury Prize-nominated Femi set the tone for the acid jazz movement in London. Read more
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April 2020Quantic
Today we are talking with Quantic, musician who infuses a great variety of styles in his work and discussing how his travels and collaborations have influenced his unique sound. Read more
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March 2020Sarah Raphael
Meeting Sarah Raphael, author of Mixed Feelings, exploring our relationship with social media, mental health in the digital world and how writing career is guiding her innovative ideas for the future. Read more
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February 2020Haich Ber Na
Haich Ber Na, musican and producer, on his path to music creation, the impact of emotions and life on his work and most influential songs for him. Read more
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February 2020Hetty Douglas
Today we are interviewing Hetty Douglas, multimedia artist, who shares the impact of life complexities on her work, the importance of fashion in her life and the hidden intricacy of the ideas in her art. Read more
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December 2019Scarlet & Violet
Talking with Vic Brotherson, the owner of a unique florist shop, Scarlet & Violet. Vic is sharing the key features of what makes a quality florist and the behind the scenes of what its like to own a florist business. Read more
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December 2019Hai Bags
Tessa Vermeulen and Gennaro Leone on the path to the creation of Hai Bags, the importance of Boiler Room, and what connects them. Read more
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November 2019Don Letts
Meeting with Don Letts, musician and filmmaker, on the appeal of punk to him, the themes explored in his films and the connection between music and subcultures. Read more
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October 2019Wilder Botanics
Today we are excited to interview Rachel and Charlie, the founders of Wilder Botanics, who are sharing the benefits of naturopathic rituals of wellness and provide some insights into invigorating products provided by the brand, as well as share some recipes with us. Read more
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October 2019Ruby Savage
Meet Ruby Savage, DJ, producer, musical all-rounder, talking on running a club, finding her spirit in London and the key to success in prospering in the music industry. Read more
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September 2019Calam Lynch
Today we are talking to actor Calam Lynch on his career progression and future projects. Read more
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August 2019Only Jerkin’
Meet Jess and Luke, founders of Only Jerkin’, childhood nostalgia inspired Caribbean restaurant chain on what makes it special and the hard work behind their project. Read more
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July 2019YMC x Timex
We’ve put our heads together with iconic American timepiece brand Timex to create a limited edition piece; the subtle nuances of our YMC DNA meet the iconic MK1 silhouette in this capsule. First issued to US Marines in 1982 as a standard… Read more
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June 2019Reni Eddo-Lodge
Reni Eddo-Lodge is a London based writer and podcaster. She has gained worldwide recognition for her interesting, contemporary views on feminism and structural racism in modern society. In 2017, her debut book Why I’m No Longer Talking to White People… Read more