YMC – You Must Create – Contemporary Men's and Women's Clothing

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NEW ARRIVALS AW22

Introducing the first of a series of ten bespoke animations looking at the garment as an artefact and with a focus on production, material, and form.Our AW22 Campaign presents a key selection of seasonal pieces as a series of animated vignettes.By employing a unique recipe of real-life footage, 3D scanning and remodelling, fabric simulation and animation we bring to life revisited YMC classics as well as new designs. Introducing PJ Overshirt: cut in a boxy, relaxed shape and constructed from a bold, multi-colour gingham Italian cotton which features throughout the collection in pieces for both men and women.

MEN’S NEW ARRIVALS

WOMEN’S NEW ARRIVALS

NEW ARRIVALS AW22

Taking inspiration from the emergence of sartorial individuality and tribal subcultures of the 60s and 70s, this collection also nods to the earthy colour palette of that era. As always, natural fabrics feature throughout, with wools, cottons, silks and linens employed on outerwear, separates and accessories.

NEW ARRIVALS AW22

Taking inspiration from the emergence of sartorial individuality and tribal subcultures of the 60s and 70s, this collection also nods to the earthy colour palette of that era. As always, natural fabrics feature throughout, with wools, cottons, silks and linens employed on outerwear, separates and accessories.