UMBRO X YMC

Inspired by the heritage, passion and flair of rugby, YMC is excited to announce the launch of this brand new, exclusive collection in collaboration with global sportswear brand Umbro. Fraser Moss, YMC creative director, has delved into his own upbringing and the zeal of rugby fans around the world to develop this 13 piece capsule collection.

Inspired by Umbro founder Harold Humphreys’ slogan, “look smart, play smart”, this selection of jerseys, shorts, shirts, jackets and trousers combines high-quality, traditional fabrics with design touches, including mismatched stripes, aloha prints and a graphic letter badge.

 

“As a child growing up in ’70s Wales, there was no escaping the rugby furore, mainly because we were good at it – arguably the best. The passion still holds true today, if not the success. It’s our national sport – a game for all people, not just the entitled. We live and breathe it to the point of obsession. And when our players translate this into an emotional fervour, we call it ‘hwyl’. There was only one choice of inspiration for me – the game played with the egg-shaped ball. Umbro, who has roots in this sport going back to 1924, has been an amazing inspiration for us and is the perfect collaborator.”

Fraser Moss, Creative Director

 

 

“As a child growing up in ’70s Wales, there was no escaping the rugby furore, mainly because we were good at it – arguably the best. The passion still holds true today, if not the success. It’s our national sport – a game for all people, not just the entitled. We live and breathe it to the point of obsession. And when our players translate this into an emotional fervour, we call it ‘hwyl’. There was only one choice of inspiration for me – the game played with the egg-shaped ball. Umbro, who has roots in this sport going back to 1924, has been an amazing inspiration for us and is the perfect collaborator.”

Fraser Moss, Creative Director